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Why eFresh

1.WHY TO INITIATE THE EFRESH PORTAL

Focus on food now

      Over the next four decades, the world population will grow by 2.3 billion and become richer
      Making agriculture a dignified way of life & retaining farmers for agriculture
      Meeting the demand of the world's 9.1 billion inhabitants in 2050 will require 70% more than we currently produce
      The rural and farm population getting reduced as 600 million agricultural labour force moves from the country side to the urban areas
      The World Bank group plans to double its investments in the Indian agricultural sector to about U.S. $ 5 Billion. in the next 3 years

Therefore, unless we take the right decisions today, we risk finding the global food cupboard dangerously bare tomorrow. It is IMPORTANT that we

       Focus on more research and development because future production increase must come from sustainable yield increases with improved cropping intensity
       Create connectivity between all the stakeholders within the food chain
       Sustainability is the need of the hour given the pressures of climate change, highly fluctuating markets for food

    All towards the aspirational goal for a better quality of life.

All towards the aspirational goal for a better quality of life.

According to the FAO, India tops in the production of one eighth of all agri-commodities in the world like Mango, Castor seed, Banana, Lemons etc.


      Agriculture contributes to almost 16% of India's national GDP (about 5% of national GDP comes from horticulture) while about 70% of its population is engaged in agricultural food chain
      Large irrigated area(50 mill. acres v/v USA's 60 mill.acres) and diverse agroclimatic zones (with the consequent potential to raise more crops annually) can catapult India into one of the leading players in world food trade
      Stands second globally in the production of fruits and vegetables (170 million tones)
       Fruits & Vegetables (of Horticulture crops) occupy about 65% of area under cultivation (91 million hectares - next to China) and contribute to 90% of horticulture production
      Growth over a sixteen year period in terms of production of fruits (million tonnes)has grown at 129% while production of vegetables has grown over 125% (1991-'92 to 2007-'08)
      Fruits account for 13% of global production from 12% of area under cultivation
      Vegetables account for 14% of global production from merely 14% of area under cultivation
      Large global producer of food grains, about 234 millions tones
      Several multinational entities (PepsiCo, Tesco, Wal-Mart etc.) keen on India as a sourcing hub
      Largest producer, consumer & exporter of spices
      Exports of fresh fruit and vegetables have grown to about Rs. Two thousand Crores with the top rung occupied by Cashew at US$ Mill. 533 compared to the world trade at US$ Mill. 1690

New Priorities in the Food Processing Sector


      Food processing is the country's fifth largest industry and the output from thesector is estimated at U.S $ 70 -75 billion.
      To meet the envisioned targets, the food-processing ministry is targeting an investment of Rs.1 Lac Crores. Food processing industry provides tremendous opportunities for the primary sector. With rising incomes and demographic pressure, growth is set to register 10 % of more.
      India used to receive Foreign Direct Investment (FDI) between Rs 2000-4000 Crores per year. The food-processing sector attracted FDI over Rs.9000 Crores during Aprilto November 2009-2010, the highest ever so far. The food processing industry is in its infancy in India now but sensing the huge untapped potential, even overseas firms wish to participate in this sunrise sector.

2.CRITERIA FOR SELECTION OF CROPS

  The crops selection for the portal based on their position in terms of

 
  ECONOMIC
 
 
      Economic importance
     Returns to the farmer
     Value addition
 
  COMMERCIAL
 
 
      Availability of the commodity
     Export potential
     India's trade advantage
 
  OTHER
 
 
      Status in world production
     Institutionalized support mechanisms

 
     FRUITS  
 


      India is the second largest producer of Fruits after China. 68.47 Million Tons of Fruits during the year 2008 -09
      Fruits and Vegetables occupy about 65% of area under cultivation
      5% of National GDP comes from Horticulture out of overall Agricultural GDP of 18%
     The vision 2015 document released by Ministry of Food Processing in 2005 envisages trebling the size of the processed food sector by 2015.
      The important fruits in the Indian context are – Mango, Banana, Pomegranate, Grape, Sweet Orange, Guava, Papaya, Litchi, Apples, Pineapple and sapota.
      The National Horticulture Mission was launched in May 2005 aimed at to double horticulture production and gives various incentives for promotion (www.nhm.gov.in).
     With 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National horticulture mission favor India to become the global food factory of the world.
      eFresh's objective –The information on India's leading position in Fruits, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Fruits production.

 
  For more information Click Here....  
      NUTS
 


      IIndia is one of the major producer and exporters of nuts in the world. Among nuts, it is the largest producer of raw cashew and exporter of cashew nuts. India has produced 0.613 Million Tons of cashew nuts 2009 – 10 (Source: directorate of cashew nut and cocoa development , GOI)
      The total area under cashew cultivation is 0.923 Million Ha (2009 – 10)
      The important nuts in the Indian context are – Cashews and Walnuts
     Directorate of Cashew and Cocoa development responsible for development of Cashews in different states in the country and knowledge promotion of cashew across the world (http://dacnet.nic.in/cashewcocoa/dccd.htm)
      The Cashew Export Promotion Council of India (CEPC) was established by the Government of India, with the active cooperation of the cashew industry with the object of promoting exports of cashew kernels. By its very set up, the Council provides the necessary institutional frame-work for performing the different functions that serve to intensify and promote exports of cashew kernels and provides the necessary liaison for bringing together foreign importers with member exporters of cashew kernels (www.cashewindia.org/)
      eFresh's objective –The information on India's leading position in Nuts, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Nuts production.

 
  For more information Click Here...
.
 
     SPICES
 


      India is largest producer, consumer and exporter of spices in the world. India has produced 4.66 Million Tons of spices during the year 2006 – 07 (Source: Spice Board, GOI)
      The total area under spice cultivation was 2.64 Million Ha (2006 – 07).
      The important Spices in the Indian context are – Chillies, Cardamom, Ginger, Turmeric and Saffron.
    Spice board, under the Ministry of Commerce and Industry, GOI is responsible for Development of Indian Spices in different States in the Country and Knowledge promotion of Indian Spices across the world (www.indianspices.com/)
     eFresh's objective –The information on India's leading position in Spices, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in spice production

 
  For more information Click Here..

 
    VEGETABLES
 


      India is the second largest producer of vegetables after China. It has produced 129 Million Tons of Vegetables year 2008 -09
      Fruits and Vegetables occupy about 65% of area under cultivation .
      5% of National GDP comes from Horticulture out of overall Agricultural GDP of 18%
      The vision 2015 document released by Ministry of Food Processing in 2005 envisages trebling the size of the processed food sector by 2015.
      The important vegetable in the Indian context are – Potato, Tomato, Carrot, Brinjal, Cabbage, Cauliflower, Guards, Bhendi, Onion, Peas, Radish, Beet root, and other leafy vegetables
      TWith 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National horticulture mission favor India to become the global food factory of the world.
      eFresh's objective –The information on India's leading position in vegetables, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in vegetables production.

 
  For more information Click Here..

 
      PULSES
 


       India is the world's largest Pulse Producing country and produces around 27 - 28 % of global pulses. However, Production remains static since independence i.e., during 1950 -51 it has produced 8.41 Million Tons and in the year 2007-08 its production was 14.76 Million Tons (Source: Planning Commission, GOI)
     The total area under pulses cultivation has been increased from 19.09 Million Ha (1950 -51) to 23.63 Million Ha (2007 - 08).
     The important Pulses in the Indian context are - Red gram, Bengal gram, and other minor pulses
      The National Food Security Mission was launched in May 2007 aimed at to produce 2 more Million Tons by the end of eleventh plan and gives various incentives for promotion (www.nfsm.gov.in)
      Directorate of Pulses Development, under the Ministry of Agriculture, Directorate of Agriculture & Corporation (DAC) was established at Lucknow in 1971 and subsequently shifted to Bhopal (M.P.) in 1996. The National Head Quarter of Pulses Development is responsible for monitoring the pulses development scheme in 437 districts of 14 States in the Country (www.dacnet.nic.in/pulses)
      With 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National Food Security Mission and Directorate of Pulse Development will favor India to become the global food factory of the world.
      eFresh's objective -The information on India's leading position in Pulses, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in pulse production.

 
  For more information Click Here..

 
    CEREALS
 


       India is the world's second largest producer of Rice, Wheat and other food grains. We have achieved remarkable production since independence i.e., 39.25 Million Tons (1950 -51) to 213.32 Million Tons (2007 – 08) (Source: Planning Commission, GOI)
      The total area under Cereals cultivation has been increased from 71.42 Million Ha (1950 -51) to 98.00 Million Ha (2007 – 08).
      The important Cereals in the Indian context are – Wheat, Paddy, Sorghum, Bajra, Barley, and Maize
      The National Food Security Mission was launched in May 2007 aimed at to produce 10 more Million Tons of Rice and 8 more Million Tons of Wheat by the end of eleventh plan and gives various incentives for promotion (www.nfsm.gov.in)
     The Directorate of Rice, Wheat and millets Development, under the Ministry of Agriculture, Dept. of Agriculture & Co-Operation, Govt. of India is responsible for monitor and popularize the latest high yielding varieties in various states of the country along with the latest improved production technology evolved by the Agriculture Scientist (http://dacnet.nic.in/Rice/Wheat/Millets)
       With 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National Food Security Mission and Directorate of Pulse Development will favor India to become the global food factory of the world.
      eFresh's objective –The information on India's leading position in Cereals, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Cereals production.
      India is the world's second largest producer of Rice, Wheat and other food grains. We have achieved remarkable production since independence i.e., 39.25 Million Tons (1950 -51) to 213.32 Million Tons (2007 – 08) (Source: Planning Commission, GOI)

 
  For more information Click Here.
.
 
    OILSEEDS
 


      India is the world's fourth largest oil seeds producing country in the world. Its total oil seed production in the year 1950 -51 was 5.16 Million Tons and the Production during year 2007 – 08 was 28.83 and made enough progress in the oil seeds production
      The total area under Oil Seeds cultivation has been increased from 10.73 Million Ha (1950 -51) to 26.54 Million Ha (2007 – 08).
     The important Oil Seed Crops in the Indian context are - Groundnut, Mustard, Soya bean, Sunflower, Castor, sesamum, Lin seed, Safflower etc
      Directorate of Oil Seeds Development, under the Ministry of Agriculture, Directorate of Agriculture & Corporation (DAC) is responsible for monitoring the Oil Seeds Development scheme in 437 districts of 14 States in the Country (www.dacnet.nic.in/oilseeds/)
     eFresh's objective –The information on India's position in Oil Seeds, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Oil Seeds production.
      India is the world's fourth largest oil seeds producing country in the world. Its total oil seed production in the year 1950 -51 was 5.16 Million Tons and the Production during year 2007 – 08 was 28.83 and made enough progress in the oil seeds production
      India is the world's fourth largest oil seeds producing country in the world. Its total oil seed production in the year 1950 -51 was 5.16 Million Tons and the Production during year 2007 – 08 was 28.83 and made enough progress in the oil seeds production

 
  For more information Click Here.

 
    FIBRE CROPS
 
India is one of the world's major Fiber Crops producing country. Among the Fiber Crops Cotton is called King of apparel fibers due to its wear quality. India is the third in production of cotton after China and USA. Cottons production has been drastically increased from 3.04 million Tons (1950 -51) to 25.81 Million Tons (2007 -08) (Source: Planning Commission, GOI)
 
 


      The total area under cotton cultivation has been increased from 5.88 Million Ha (1950 -51) to 9.43 Million Ha (2007 – 08).
     The important Fibers in the Indian context are – Cotton, Jute and mesta
     Directorate of Cotton Development, under the Ministry of Agriculture, Directorate of Agriculture & Corporation (DAC) head quartered at Mumbai is responsible for monitoring the cotton development scheme in different States in the Country (www.dacnet.nic.in/cotton/)
      eFresh's objective –The information on India's leading position in Fibers especially in cotton, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in cotton production.

 
  For more information Click Here.  

3.CRITERIA FOR GEOGRAPHIC COVERAGE - THE INITIAL PHASE

This portal facilitates e-commerce and upgrades skills, serving the mission towards an improved Indian agriculture and better quality of life of its farming community

India is a large country with 28 states and diverse languages. It will be our endeavour to serve the differing interests of its widely dispersed user community. In order to hasten the process of evolution of the portal as well as to apply the necessary modifications in an effective manner it is convenient to rollout the services offered by the portal in a part of India. Various criteria relating to economic, social etc. were applied for this purpose four states chosen viz. Maharashtra, Gujarat, Andhra Pradesh,Jammu & Kashmir, Kerala, Assam, Uttar Pradesh, Punjab, Bihar Himachal Pradesh, West Bengal and Sikkim based upon

CRITERIA Sector thrust Government support Focus crops grown Ranking Production - area Corporate farming
Maharashtra Thrust to
horticulture
from pre NHM days.
1)MSAMB
plays an active
role in horticulture
development
2)Research institute-Onion
3)AEZ - Onion, Mango
Onion,
Mango,
Cashew,
Pomegranate,
Grapes, Red Gram
First in India in
fruit production
Onion -
2 lac ha Mango -
4 lac ha Cashew -
2 lac ha
Well
developed
Gujarat Integrated development
of horticulture.
1)AEZ- Onion,
Mango
2)GAIC envisages agro
industrial growth
3)WTO Cell, Junagadh
Onion,
Mango Pomegranate,
Grapes
First position as
per productivity
Onion –
about 1 lac ha
Mango - 3 lac ha
Well
developed
Andhra Pradesh Long term vision
through cluster
development.
1)Exclusive horticulture
university
2)Research institutes –
Chilli, Mango
3)AEZ- Chilli, Mango
Chilli,
Mango,
Turmeric,
Cashew Grapes,
Pomegranate,
Red Gram
Tops in Chilli,
Mango production
Chilli -
2 lac ha
Mango - 4 lac ha
Turmeric about 1 lac ha
Cashew area -2 lac ha
Developing stage,
support of
ITC, Bharat
Exports, Shrestha
Exports etc.
Sikkim an initiative to represent one of the North Eastern states predominantly English spoken state. Presence of many
government farms which
carry outadaptive
research,
seed production,
crop demonstrations,
soil conservation
Cardamom Tops in production
of large cardamom
with 85% market
share of India
Cardamom - 12,500 ha Under
development
Assam Facilitation of growth
of Agribusiness
in the state for
Farmers, Social,
Corporate and
Environmental Good.
Undertakes Transformation of
traditional farming system
into a commercial and
technology based
sustainable enterprise to
maximize farmer's farm income.
Ginger Tops in production
of Ginger in India
Ginger - 18180 ha Well
developed
Kerala Thrust on cultivation
of spices which are
largely consumed in India
Spices Board set
up in Cochin AEZ –
Spice & Medicinal plants
Ginger,
turmeric,
small cardamom
Ranks first in small
cardamom production
Small Cardamom -
41362 ha
Well
Developed
Jammu & Kashmir Superiority of Kashmiri
Saffron and demand
in world market
Saffron development
project was launched in 2007.
Encouragement
to cultivate Saffron
in non traditional
areas like Ladakh
Saffron,
Walnut
Only state in India
producing Saffron
Saffron - 2928 ha Developing State,
Support through
Saffron Mission.
Uttar Pradesh Thrust on 2 major
crops consumed in
India., Potato and Red Gram
Strong support
from UP State
agricultural
Produce
Marketing
Board - Mandi
Parishad
Potato, Walnut,
Red Gram
Largest producer of
potato and red gram
Potato - 389000 ha
Red Gram - 352000 ha
Well
Developed
Punjab Agriculturally a well
advanced state
since pre -independence days.
Mass Media Support to
Agriculture Extension.

- Agri-clinics / Agri-business Centres.
- Establishment of
Kissan Call Centre.
- Private - Public
Partnership in Agriculture
Extension Management.
Potato Major contribution to
potato crop in India
Potato - 70500 ha advanced
Himachal Pradesh The agricultural
sector of Himachal
hPradesh as adopted a
diversification approach
that demands for a focus
on the production of
off-season vegetables
that include potato
Lots of state
sponsored schemes
give a boost to
Himachal agriculture and
horticulture
Walnut,
Potato
Major contribution
to potato and walnut
crops in India
Walnut - Second in
production
Developing
stage
Bihar Fertility of lands
( gangetic plains) in Bihar
increase productivity per
hectare.
Rashtriya
Krishi Vikas Yojana
is very active
in the state.
Potato Major contribution
to potato crop
in India
Potato-143200 ha Developed
West Bengal The Department
of Agriculture of
West Bengal looks after formulating
policy decisions
on agriculture
production.
Steps are
being taken
by the
Government to
increase the rate
of productivity
by use of high
yielding varieties
of seeds, application
offertilizers modern
scientific equipments
and techniques
Potato Ranks second
in India in potato
production
Potato - 782230 ha Developed

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