Why eFresh

Why eFresh?
  1. 1.WHY TO INITIATE THE EFRESH PORTAL

      Focus on food now
     
     
        Over the next four decades, the world population will grow by 2.3 billion and become richer
        Making agriculture a dignified way of life & retaining farmers for agriculture
        Meeting the demand of the world's 9.1 billion inhabitants in 2050 will require 70% more than we currently produce
        The rural and farm population getting reduced as 600 million agricultural labour force moves from the country side to the urban areas
        The World Bank group plans to double its investments in the Indian agricultural sector to about U.S. $ 5 Billion. in the next 3 years

     
      Therefore, unless we take the right decisions today, we risk finding the global food cupboard dangerously bare tomorrow. It is IMPORTANT that we
     
     
         Focus on more research and development because future production increase must come from sustainable yield increases with improved cropping intensity
         Create connectivity between all the stakeholders within the food chain
         Sustainability is the need of the hour given the pressures of climate change, highly fluctuating markets for food

      All towards the aspirational goal for a better quality of life.
     
    All towards the aspirational goal for a better quality of life.
    According to the FAO, India tops in the production of one eighth of all agri-commodities in the world like Mango, Castor seed, Banana, Lemons etc.

        Agriculture contributes to almost 16% of India's national GDP (about 5% of national GDP comes from horticulture) while about 70% of its population is engaged in agricultural food chain
        Large irrigated area(50 mill. acres v/v USA's 60 mill.acres) and diverse agroclimatic zones (with the consequent potential to raise more crops annually) can catapult India into one of the leading players in world food trade
        Stands second globally in the production of fruits and vegetables (170 million tones)
         Fruits & Vegetables (of Horticulture crops) occupy about 65% of area under cultivation (91 million hectares - next to China) and contribute to 90% of horticulture production
        Growth over a sixteen year period in terms of production of fruits (million tonnes)has grown at 129% while production of vegetables has grown over 125% (1991-'92 to 2007-'08)
        Fruits account for 13% of global production from 12% of area under cultivation
        Vegetables account for 14% of global production from merely 14% of area under cultivation
        Large global producer of food grains, about 234 millions tones
        Several multinational entities (PepsiCo, Tesco, Wal-Mart etc.) keen on India as a sourcing hub
        Largest producer, consumer & exporter of spices
        Exports of fresh fruit and vegetables have grown to about Rs. Two thousand Crores with the top rung occupied by Cashew at US$ Mill. 533 compared to the world trade at US$ Mill. 1690

       New Priorities in the Food Processing Sector

        Food processing is the country's fifth largest industry and the output from thesector is estimated at U.S $ 70 -75 billion.
        To meet the envisioned targets, the food-processing ministry is targeting an investment of Rs.1 Lac Crores. Food processing industry provides tremendous opportunities for the primary sector. With rising incomes and demographic pressure, growth is set to register 10 % of more.
        India used to receive Foreign Direct Investment (FDI) between Rs 2000-4000 Crores per year. The food-processing sector attracted FDI over Rs.9000 Crores during Aprilto November 2009-2010, the highest ever so far. The food processing industry is in its infancy in India now but sensing the huge untapped potential, even overseas firms wish to participate in this sunrise sector.

  2. 2.CRITERIA FOR SELECTION OF CROPS

      The crops selection for the portal based on their position in terms of

     
      ECONOMIC
     
     
        Economic importance
       Returns to the farmer
       Value addition
     
      COMMERCIAL
     
     
        Availability of the commodity
       Export potential
       India's trade advantage
     
      OTHER
     
     
        Status in world production
       Institutionalized support mechanisms

     
         FRUITS  
     


        India is the second largest producer of Fruits after China. 68.47 Million Tons of Fruits during the year 2008 -09
        Fruits and Vegetables occupy about 65% of area under cultivation
        5% of National GDP comes from Horticulture out of overall Agricultural GDP of 18%
       The vision 2015 document released by Ministry of Food Processing in 2005 envisages trebling the size of the processed food sector by 2015.
        The important fruits in the Indian context are – Mango, Banana, Pomegranate, Grape, Sweet Orange, Guava, Papaya, Litchi, Apples, Pineapple and sapota.
        The National Horticulture Mission was launched in May 2005 aimed at to double horticulture production and gives various incentives for promotion (www.nhm.gov.in).
       With 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National horticulture mission favor India to become the global food factory of the world.
        eFresh's objective –The information on India's leading position in Fruits, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Fruits production.

     
      For more information Click Here....  
          NUTS
     


        IIndia is one of the major producer and exporters of nuts in the world. Among nuts, it is the largest producer of raw cashew and exporter of cashew nuts. India has produced 0.613 Million Tons of cashew nuts 2009 – 10 (Source: directorate of cashew nut and cocoa development , GOI)
        The total area under cashew cultivation is 0.923 Million Ha (2009 – 10)
        The important nuts in the Indian context are – Cashews and Walnuts
       Directorate of Cashew and Cocoa development responsible for development of Cashews in different states in the country and knowledge promotion of cashew across the world (http://dacnet.nic.in/cashewcocoa/dccd.htm)
        The Cashew Export Promotion Council of India (CEPC) was established by the Government of India, with the active cooperation of the cashew industry with the object of promoting exports of cashew kernels. By its very set up, the Council provides the necessary institutional frame-work for performing the different functions that serve to intensify and promote exports of cashew kernels and provides the necessary liaison for bringing together foreign importers with member exporters of cashew kernels (www.cashewindia.org/)
        eFresh's objective –The information on India's leading position in Nuts, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Nuts production.

     
      For more information Click Here...
    .
     
         SPICES
     


        India is largest producer, consumer and exporter of spices in the world. India has produced 4.66 Million Tons of spices during the year 2006 – 07 (Source: Spice Board, GOI)
        The total area under spice cultivation was 2.64 Million Ha (2006 – 07).
        The important Spices in the Indian context are – Chillies, Cardamom, Ginger, Turmeric and Saffron.
      Spice board, under the Ministry of Commerce and Industry, GOI is responsible for Development of Indian Spices in different States in the Country and Knowledge promotion of Indian Spices across the world (www.indianspices.com/)
       eFresh's objective –The information on India's leading position in Spices, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in spice production

     
      For more information Click Here..

     
        VEGETABLES
     


        India is the second largest producer of vegetables after China. It has produced 129 Million Tons of Vegetables year 2008 -09
        Fruits and Vegetables occupy about 65% of area under cultivation .
        5% of National GDP comes from Horticulture out of overall Agricultural GDP of 18%
        The vision 2015 document released by Ministry of Food Processing in 2005 envisages trebling the size of the processed food sector by 2015.
        The important vegetable in the Indian context are – Potato, Tomato, Carrot, Brinjal, Cabbage, Cauliflower, Guards, Bhendi, Onion, Peas, Radish, Beet root, and other leafy vegetables
        TWith 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National horticulture mission favor India to become the global food factory of the world.
        eFresh's objective –The information on India's leading position in vegetables, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in vegetables production.

     
      For more information Click Here..

     
          PULSES
     


         India is the world's largest Pulse Producing country and produces around 27 - 28 % of global pulses. However, Production remains static since independence i.e., during 1950 -51 it has produced 8.41 Million Tons and in the year 2007-08 its production was 14.76 Million Tons (Source: Planning Commission, GOI)
       The total area under pulses cultivation has been increased from 19.09 Million Ha (1950 -51) to 23.63 Million Ha (2007 - 08).
       The important Pulses in the Indian context are - Red gram, Bengal gram, and other minor pulses
        The National Food Security Mission was launched in May 2007 aimed at to produce 2 more Million Tons by the end of eleventh plan and gives various incentives for promotion (www.nfsm.gov.in)
        Directorate of Pulses Development, under the Ministry of Agriculture, Directorate of Agriculture & Corporation (DAC) was established at Lucknow in 1971 and subsequently shifted to Bhopal (M.P.) in 1996. The National Head Quarter of Pulses Development is responsible for monitoring the pulses development scheme in 437 districts of 14 States in the Country (www.dacnet.nic.in/pulses)
        With 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National Food Security Mission and Directorate of Pulse Development will favor India to become the global food factory of the world.
        eFresh's objective -The information on India's leading position in Pulses, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in pulse production.

     
      For more information Click Here..

     
        CEREALS
     


         India is the world's second largest producer of Rice, Wheat and other food grains. We have achieved remarkable production since independence i.e., 39.25 Million Tons (1950 -51) to 213.32 Million Tons (2007 – 08) (Source: Planning Commission, GOI)
        The total area under Cereals cultivation has been increased from 71.42 Million Ha (1950 -51) to 98.00 Million Ha (2007 – 08).
        The important Cereals in the Indian context are – Wheat, Paddy, Sorghum, Bajra, Barley, and Maize
        The National Food Security Mission was launched in May 2007 aimed at to produce 10 more Million Tons of Rice and 8 more Million Tons of Wheat by the end of eleventh plan and gives various incentives for promotion (www.nfsm.gov.in)
       The Directorate of Rice, Wheat and millets Development, under the Ministry of Agriculture, Dept. of Agriculture & Co-Operation, Govt. of India is responsible for monitor and popularize the latest high yielding varieties in various states of the country along with the latest improved production technology evolved by the Agriculture Scientist (http://dacnet.nic.in/Rice/Wheat/Millets)
         With 180 Million Ha of arable land (one tenth of the world), 56 Million Ha of Irrigated land, its diverse agro climatic conditions and the thrust given by the National Food Security Mission and Directorate of Pulse Development will favor India to become the global food factory of the world.
        eFresh's objective –The information on India's leading position in Cereals, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Cereals production.
        India is the world's second largest producer of Rice, Wheat and other food grains. We have achieved remarkable production since independence i.e., 39.25 Million Tons (1950 -51) to 213.32 Million Tons (2007 – 08) (Source: Planning Commission, GOI)

     
      For more information Click Here.
    .
     
        OILSEEDS
     


        India is the world's fourth largest oil seeds producing country in the world. Its total oil seed production in the year 1950 -51 was 5.16 Million Tons and the Production during year 2007 – 08 was 28.83 and made enough progress in the oil seeds production
        The total area under Oil Seeds cultivation has been increased from 10.73 Million Ha (1950 -51) to 26.54 Million Ha (2007 – 08).
       The important Oil Seed Crops in the Indian context are - Groundnut, Mustard, Soya bean, Sunflower, Castor, sesamum, Lin seed, Safflower etc
        Directorate of Oil Seeds Development, under the Ministry of Agriculture, Directorate of Agriculture & Corporation (DAC) is responsible for monitoring the Oil Seeds Development scheme in 437 districts of 14 States in the Country (www.dacnet.nic.in/oilseeds/)
       eFresh's objective –The information on India's position in Oil Seeds, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in Oil Seeds production.
        India is the world's fourth largest oil seeds producing country in the world. Its total oil seed production in the year 1950 -51 was 5.16 Million Tons and the Production during year 2007 – 08 was 28.83 and made enough progress in the oil seeds production
        India is the world's fourth largest oil seeds producing country in the world. Its total oil seed production in the year 1950 -51 was 5.16 Million Tons and the Production during year 2007 – 08 was 28.83 and made enough progress in the oil seeds production

     
      For more information Click Here.

     
        FIBRE CROPS
     
    India is one of the world's major Fiber Crops producing country. Among the Fiber Crops Cotton is called King of apparel fibers due to its wear quality. India is the third in production of cotton after China and USA. Cottons production has been drastically increased from 3.04 million Tons (1950 -51) to 25.81 Million Tons (2007 -08) (Source: Planning Commission, GOI)
     
     


        The total area under cotton cultivation has been increased from 5.88 Million Ha (1950 -51) to 9.43 Million Ha (2007 – 08).
       The important Fibers in the Indian context are – Cotton, Jute and mesta
       Directorate of Cotton Development, under the Ministry of Agriculture, Directorate of Agriculture & Corporation (DAC) head quartered at Mumbai is responsible for monitoring the cotton development scheme in different States in the Country (www.dacnet.nic.in/cotton/)
        eFresh's objective –The information on India's leading position in Fibers especially in cotton, will facilitate the Indian farmers and other stakeholders for focusing on the increased activity in cotton production.

     
      For more information Click Here.  
  3. 3.CRITERIA FOR GEOGRAPHIC COVERAGE - THE INITIAL PHASE

      This portal facilitates e-commerce and upgrades skills, serving the mission towards an improved Indian agriculture and better quality of life of its farming community
     
      India is a large country with 28 states and diverse languages. It will be our endeavour to serve the differing interests of its widely dispersed user community. In order to hasten the process of evolution of the portal as well as to apply the necessary modifications in an effective manner it is convenient to rollout the services offered by the portal in a part of India. Various criteria relating to economic, social etc. were applied for this purpose four states chosen viz. Maharashtra, Gujarat, Andhra Pradesh,Jammu & Kashmir, Kerala, Assam, Uttar Pradesh, Punjab, Bihar Himachal Pradesh, West Bengal and Sikkim based upon  
     
    CRITERIA Sector thrust Government support Focus crops grown Ranking Production - area Corporate farming
    Maharashtra Thrust to
    horticulture
    from pre NHM days.
    1)MSAMB
    plays an active
    role in horticulture
    development
    2)Research institute-Onion
    3)AEZ - Onion, Mango
    Onion,
    Mango,
    Cashew,
    Pomegranate,
    Grapes, Red Gram
    First in India in
    fruit production
    Onion -
    2 lac ha Mango -
    4 lac ha Cashew -
    2 lac ha
    Well
    developed
    Gujarat Integrated development
    of horticulture.
    1)AEZ- Onion,
    Mango
    2)GAIC envisages agro
    industrial growth
    3)WTO Cell, Junagadh
    Onion,
    Mango Pomegranate,
    Grapes
    First position as
    per productivity
    Onion –
    about 1 lac ha
    Mango - 3 lac ha
    Well
    developed
    Andhra Pradesh Long term vision
    through cluster
    development.
    1)Exclusive horticulture
    university
    2)Research institutes –
    Chilli, Mango
    3)AEZ- Chilli, Mango
    Chilli,
    Mango,
    Turmeric,
    Cashew Grapes,
    Pomegranate,
    Red Gram
    Tops in Chilli,
    Mango production
    Chilli -
    2 lac ha
    Mango - 4 lac ha
    Turmeric about 1 lac ha
    Cashew area -2 lac ha
    Developing stage,
    support of
    ITC, Bharat
    Exports, Shrestha
    Exports etc.
    Sikkim an initiative to represent one of the North Eastern states predominantly English spoken state. Presence of many
    government farms which
    carry outadaptive
    research,
    seed production,
    crop demonstrations,
    soil conservation
    Cardamom Tops in production
    of large cardamom
    with 85% market
    share of India
    Cardamom - 12,500 ha Under
    development
    Assam Facilitation of growth
    of Agribusiness
    in the state for
    Farmers, Social,
    Corporate and
    Environmental Good.
    Undertakes Transformation of
    traditional farming system
    into a commercial and
    technology based
    sustainable enterprise to
    maximize farmer's farm income.
    Ginger Tops in production
    of Ginger in India
    Ginger - 18180 ha Well
    developed
    Kerala Thrust on cultivation
    of spices which are
    largely consumed in India
    Spices Board set
    up in Cochin AEZ –
    Spice & Medicinal plants
    Ginger,
    turmeric,
    small cardamom
    Ranks first in small
    cardamom production
    Small Cardamom -
    41362 ha
    Well
    Developed
    Jammu & Kashmir Superiority of Kashmiri
    Saffron and demand
    in world market
    Saffron development
    project was launched in 2007.
    Encouragement
    to cultivate Saffron
    in non traditional
    areas like Ladakh
    Saffron,
    Walnut
    Only state in India
    producing Saffron
    Saffron - 2928 ha Developing State,
    Support through
    Saffron Mission.
    Uttar Pradesh Thrust on 2 major
    crops consumed in
    India., Potato and Red Gram
    Strong support
    from UP State
    agricultural
    Produce
    Marketing
    Board - Mandi
    Parishad
    Potato, Walnut,
    Red Gram
    Largest producer of
    potato and red gram
    Potato - 389000 ha
    Red Gram - 352000 ha
    Well
    Developed
    Punjab Agriculturally a well
    advanced state
    since pre -independence days.
    Mass Media Support to
    Agriculture Extension.

    - Agri-clinics / Agri-business Centres.
    - Establishment of
    Kissan Call Centre.
    - Private - Public
    Partnership in Agriculture
    Extension Management.
    Potato Major contribution to
    potato crop in India
    Potato - 70500 ha advanced
    Himachal Pradesh The agricultural
    sector of Himachal
    hPradesh as adopted a
    diversification approach
    that demands for a focus
    on the production of
    off-season vegetables
    that include potato
    Lots of state
    sponsored schemes
    give a boost to
    Himachal agriculture and
    horticulture
    Walnut,
    Potato
    Major contribution
    to potato and walnut
    crops in India
    Walnut - Second in
    production
    Developing
    stage
    Bihar Fertility of lands
    ( gangetic plains) in Bihar
    increase productivity per
    hectare.
    Rashtriya
    Krishi Vikas Yojana
    is very active
    in the state.
    Potato Major contribution
    to potato crop
    in India
    Potato-143200 ha Developed
    West Bengal The Department
    of Agriculture of
    West Bengal looks after formulating
    policy decisions
    on agriculture
    production.
    Steps are
    being taken
    by the
    Government to
    increase the rate
    of productivity
    by use of high
    yielding varieties
    of seeds, application
    offertilizers modern
    scientific equipments
    and techniques
    Potato Ranks second
    in India in potato
    production
    Potato - 782230 ha Developed
     
         
 

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