Driving Commercialization, Digital Transformation and Ease of Doing Business for Farmer Organizations

Management Team

Our journey with building value in the agricultural ecosystem began close to a decade ago.

Today, our team has enabled communities, empowered farmers, helped agricultural ecosystems find self-sustenance and made trade a hassle-free experience for all value chain players.

Leadership

Mr. Srihari Kottela, Founder, Chariman & CEO

Has over two decades of experience in Quality and Food Safety initiatives in the entire Agri supply chain. Facilitated Indian farmers exposure to European Retail Parties Good Agricultural Practices for the first time in India in the year 2002 for the production of safe food at the Farm ,an initiative launched by European Retailers. Served on many committees setup by Quality Council of India and the institutions of Govt. of India for addressing the challenges faced by the farmers and the food industry in quality and food safety initiatives.

Advisory Board

Mr. Joost W VAN Odijk, Entrepreneur and Technology Consultant, Netherlands

Mr. Calvin Yi, President & CEO Wevio Global Inc., South Korea

Mr. M. Gopala Krishna, Former IAS, Chairman of Confederation of the Kisan Organizations

Mr. N. V. Ramana, Former Group CEO, BASIX

Mr. M. Srinivasa Rao, Former CEO of Cerelas Systems Initiative for South Asia – IRRI

Mr PVA. Rama Rao, Former Managing Director of NABARD.

Mr Karthik Mynam, Entrepreneur and Technology Consultant, Boston, USA